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Rockwell Summer Intern Spotlight

This summer, we had the pleasure of working with Luis, an intern whose entrepreneurial spirit and passion for the music industry were evident from day one. At Rockwell, we aimed to provide Luis with a comprehensive learning experience that went beyond the basics, equipping him with the skills and insights he’ll need to succeed in his future ventures.



A Dive into Day-to-Day Operations

Luis's internship involved a hands-on approach to our daily operations, starting with accounting. He became proficient in tasks like invoicing, processing payments, and organizing financial information for easy reporting. He also learned to create and analyze accurate profit and loss (P&L) statements, giving him a clear understanding of a business's financial health—an essential foundation for any entrepreneur.

On the marketing front, Luis actively engaged with our community through social media and handled various communications. These responsibilities honed his ability to manage public relations and maintain a consistent brand presence online, which are crucial skills in today’s digital world.


Tailored Learning for Future Success

Recognizing Luis’s ambition to start his own venture in the music industry, we created a detailed development plan tailored to his goals. We introduced him to essential tools like QuickBooks for financial management and Google Calendar for effective time management. These tools, though simple, are vital for running a smooth and successful business.

Beyond the technical skills, Luis gained invaluable experience by observing how our team navigates real-world challenges. He witnessed firsthand how we tackle unexpected situations, providing him with a deeper understanding of the intricacies of running a business in the nightlife and hospitality industry.


Reflecting on the Experience

Luis’s time with us was not just about learning the ropes but also about gaining a broader perspective on what it takes to build and sustain a business. By the end of the summer, Luis left with a toolkit full of knowledge and practical experience—some of which he may not have realized he needed.

We’re excited to see how Luis will apply what he’s learned at Rockwell to his future endeavors, and we’re proud to have been a part of his journey. His entrepreneurial spirit and dedication are sure to take him far in the music industry and beyond.



"During my time at Rockwell I was supported and shown patience when first learning and completing assignments. Rockwell surrounds you with positive attitudes that made me want to come in every morning and attack the day." - Luis Gonzalez

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